It is impossible to achieve anything without knowing your direction, especially when the goal is something more serious than just to improvise a small product and sell it to an investor. It is a complex culture, a mutual work and a set of common values which are understood and respected by each member of our staff. Vision is not something that can appear after a single night of work or a brainstorm. It is something that is nurtured for years and comes only with experience.

In the modern market, there are very few companies who understand what they are doing. Many are mistaken in their belief that they do understand. It becomes noticeable if one communicates to them for a few hours. This is the biggest problem of the modern market. Almost all significant companies have their place only because of clear vision. Unfortunately, the majority of modern IT companies is just startups or outsources, which are tossed and turned like blind kittens.

Our company has passed the stage of purposeless wanderings and now has clear mission, goals, and direction. Everything is involved: branding, products, platform and culture. Everything is narrowed down to a single goal. Each product stresses and complements. Besides, there is an understanding of problems and ability to communicate with other industries. And, of course, nothing is possible without professionalism and experience.